| Those sentiments were shared by Jon Bender, an engineer turned entrepreneur, who eventually became Greg’s business partner. Jon got tired of making money for other people shortly after graduating from college, so he started a publishing company. A little later, he designed and marketed a unique product that would wind up costing him everything he owned.
“We sold it in national catalogs and on TV and radio; it was a great product that won many awards, but the majority of the market just didn’t want it,” says Jon. “I was crushed. I lost over one million dollars and learned a very hard lesson – you have to sell a product people want to buy.” He adds that aside from the monetary loss, it was painful personally, because he’d made the number one mistake an entrepreneur can make, “I fell in love with my own product.”
Jon was devastated; he’d lost all of his investments and everything he’d made in his other jobs. He was about to get married, so he sold his new car and bought the only thing he could afford – an $800 Chevy Nova. He loaded up his credit cards with debt, including the expenses for his wedding. Looking around at his situation, he couldn’t believe what he saw. This was not at all where he wanted to be in life.
This shock that both Greg and Jon felt about the way their lives were going eventually wore off. It was replaced by the determination to get back on track and reclaim their lives.
Greg started by researching all the home-business opportunities he could find and ended up getting involved with our company, a company that markets a unique compact air purification product that can actually penetrate walls, ceilings and floors. The product is known for purifying air without the use of air filters and also for eliminating cigarette smoke and odors. It can even kill surface mold, mildew and viruses.
He launched his business by selling the air purifiers and then began to systematically build it by finding and teaching others to duplicate his success. “I saw the benefits first-hand. I knew it was both a product and an
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opportunity to help others get what they want,” says Greg.
A mutual friend introduced Jon to Greg, who then introduced Jon to business opportunity. Jon admits to being an “ultra skeptic” about the business to the point where he let others influence his decision.
At first it sounded great to him. Greg explained the air purifier and business system to him, and he placed an order for units right away. “I charged...them to my credit card, without even seeing or using one,” Jon remembers. “I went to lunch with my engineering friends afterwards and told them about it. They all looked at me and said, ‘What, are you stupid?’”
Doubt settled in, so Jon quit before he started by canceling his order. But he says he immediately felt sick about it, knowing it was the wrong choice. “For once in my life I wanted to see something through, so I called back and reordered my machines. It really scares me to think about how I wouldn’t have made the money I have or touched the thousands of people I have today if I hadn’t faced my fear and reordered,” he says.
A Recipe for Creating Wealth From Home™
There’s a reason Greg and Jon were able to bounce back with such force – they had a system for success. They were motivated by others’ stories of success, but didn’t have their own victories until they developed what Jon refers to as “the missing link” – a system that could work for virtually anyone.
“It’s a proven recipe that mixes the ingredients of a great product and a solid company into a duplicatable system that gives an honest-to-goodness shot at financial freedom,” explains Jon.
The system Greg and Jon put together, after working closely with a handful of marketing and technology specialists, is Creating Wealth From Home™ (“CWFH™”). It’s comprised of seven key steps that anyone can follow to get a business off the ground or revitalize an
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existing one. [Click here to see sidebar – Step by Step: Seven Keys to Success]
Greg and Jon worked with these specialists to combine their knowledge and develop a turnkey system that would become known as the “success cycle™” for the people they introduced to the opportunity. Greg says, “Because most people operate on proof rather than faith, our system is designed to develop immediate cash flow and immediate results.”
Jon adds, “Today, thousands of people are using it to build their business. And many of them have reached top levels in our company because of it.”
Josh Perry, who is currently ranked number one in the company for sales, believes the Creating Wealth From Home™ system made all the difference in his business. “What I love most about the business is we really have something for everyone,” he shares. “If a person just wants to retail, they can market the technology and make a full-time income on part-time effort, but if someone wants financial independence, they can use our proven success cycle. Creating Wealth From Home™ gives a person the confidence and security to go full speed ahead!”
Our company dealers are singing the praises of this system, including Paul Svetz who was an integral part in helping refine the work Greg and Jon had been doing. When Paul first learned about the system they were creating, he felt a connection with them.
“I was thinking about the same kinds of things Greg and Jon were putting together,” he says, adding that he’d seen Greg and Jon on a TV infomercial at one point. He did some research on them and their business opportunity and liked what he saw. “We have similar thinking and it just made sense to me.”
Key Ingredients: Product and Company
Greg and Jon caution that it’s important to start the success cycle with a product that people want to buy, something Jon had learned the hard way. According to
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